Meet the Owners


My name is Jocelyn, I am one half of the epic duo behind this store!
I have lived in Cochrane since 1993. I married my husband Taylor in 2013 and have 2 brilliant little Cubs - Charlotte (6) and William (3).
They will make a feature on this page in the near future!
I have been climbing the corporate ladder for the last 13 years in supply chain and operations - most of which was in oil and gas, but the last few years I transitioned to the tech industry.
I am a barre instructor in Cochrane and crazy for anything fitness! I have run multiple marathons and half marathons, and completed two triathlons a few summers ago. An Ironman is still on my list - but I’m not going to do the training if the race has a chance of being cancelled. That a different level of insanity!
My family and I love to travel, we have been on countless adventures and look forward to jumping on a plane in the near future to lay poolside for a week!
I have always had a love for fashion and shoes, but when I had kids playing dress up with them became my favourite thing. I hope you check us out and find some adorable things for the children in your life!


I’m Chelsea, the other half of Four Cubs!
Although I’m originally from the East Coast, Cochrane has been my home since moving to Alberta in 2013.  It was just by stroke of luck that I came across Cochrane when needing to find a place in AB to live, but I strongly believe that I was meant to be here. This is where I met my husband, Ryan, and the place my children will always refer to as “home”. ♥️ Since moving here, I have also recruited my parents from the East Coast and my mother-in-law from BC and they all live and work locally now too!
I am a mother of two busy little cubs, Londyn (6) and Easton (3) - they’re currently being groomed to be official Four Cubs models!
Until now, my career has been focused solely on being a Human Resources professional in the technology industry. And I can’t tell you how many times I’ve heard the “Shh… stop talking HR is here” joke! 
For fun I like to go to Fit Body, explore new playgrounds with my kids, go camping, unwind with some beverages, and I recently took up running, golf and opening a new business with my friend!!
I’m so excited for you all to follow us along on this journey. We’re learning so much as we go along and have partnered with some really great brands.  I can’t wait to show you this ADORABLE stuff!